Meta Ads That Deliver Result

Published
June 20, 2023
Category
Ads & Marketing
client
Northern Wood Expo

01. The Challenge & Solution

The Challenge:
Northern Wood Expo, a leading exhibition in the woodworking and furniture sector, needed to boost event awareness, increase stall bookings, and drive visitor registrations. Their goal was to reach a highly targeted audience across regions with maximum ROI through social media advertising.

The Solution:

At Social AdEdge, we helped drive massive engagement and leads for the Northern Wood Expo by running a targeted Meta Ads campaign across Facebook and Instagram. The goal was to attract relevant visitors, exhibitors, and industry professionals to one of India’s fastest-growing wood and woodworking machinery exhibitions.

Our strategic campaign focused on hyper-targeted audiences across Uttar Pradesh and surrounding regions, ensuring high-quality leads at a low cost per result.

“You can’t lead and follow at the same time. Trying to please everyone puts you at the back of every line.”

Lead generation for trade shows
Website for event company in Ahmedabad

02. Working Process

  • Strategic Planning: Identified target audiences including industry professionals, manufacturers, and trade visitors to ensure relevant reach.

  • Ad Campaign Execution: Created high-performing ad sets with engaging visuals and CTAs for stall booking, event awareness, and visitor sign-ups.

  • Tracking & Optimization: Monitored ad performance in real-time, optimized for cost per lead, and re-targeted warm audiences for higher conversion.

Digital Marketing Service Provider Ahmedabad

03. Perfect Result

  • 3X increase in visitor pre-registrations

  • 45% lower cost per lead than industry average

  • Over 250,000 impressions and 20,000+ link clicks

  • High-quality inquiries from targeted B2B segments

With our result-driven Meta Ads strategy, Northern Wood Expo gained exceptional visibility and conversions — making the event a standout success in the region.