The Challenge: North East Plast Expo, a growing industrial exhibition focused on the plastic sector, needed stronger online visibility to attract exhibitors and visitors. Their website was underperforming—slow load times, poor search rankings, and low organic traffic were holding them back.
The Solution: At Social AdEdge, we helped North East Plast Expo enhance their online presence by optimizing their entire website for speed, mobile responsiveness, and search engine visibility. The website, which promotes one of the leading plastic industry expos in the North East region of India, needed to deliver fast, smooth performance across devices while ranking well for industry-specific search terms.
“You won’t move forward if you’re always looking sideways. The quickest way to lose direction is trying to follow everyone.”
02. Working Process
Website Performance Optimization: Improved loading speed, fixed on-site technical issues, and enhanced user experience across devices.
SEO Implementation: Researched high-performing keywords, optimized meta tags, structured content, and implemented schema markup.
Monitoring & Adjustments: Tracked performance using analytics and continuously refined strategies for maximum impact.
03. Perfect Result
Increased visibility in Google search results for key expo-related terms
Higher engagement and more time spent on site
Enhanced mobile performance and user satisfaction
Stronger foundation for ongoing marketing campaigns and promotions
This optimization helped North East Plast Expo attract more visitors, exhibitors, and industry professionals, ensuring the digital presence matched the scale and professionalism of the event.